The social media manager is a team leader who is responsible for the social fame of the industry. She/He sets the strategy and the team plan. She/He engages with the social community and suggests initiatives. The social media manager is up to date with the social media trends, has a solid background in SEO, management technologies, and customer service. She/He should have good presentation skills, leadership character, creativity mind, and good sense in design.

The community manager interacts with the audience and listens, discusses, acknowledges, and comments on their feedback. She/He answers questions, and thanks customers, as she/he is the front face of the business. The community manager should be smart, humorous, thoughtful, and patient. Basic knowledge of social media tools, customer service, and copywriting are essential for this role.

The content creator coordinates with the social media manager and shares the burden of creating content for the social media posts, such as blogs, images, and videos. Skills needed include copywriting, SEO, creativity, multimedia creation, design, and content promotion.

This person is responsible for setting budgets for ads and campaigns. She/He will be focusing on getting the best offers for the business paid money and works in close cooperation with the social media manager and content writer to optimize the content. The paid media specialist is highly skilled in the advertising domain, analytics, and communication.

This person mainly works with numbers to turn data into concrete insights. The data analyst provides reports on the performance indicators to verify the set strategy is working as decided. She/He provides recommendations when things do not go as planned. Her/His mission is to measure the return on investment in social media. Basic skills include data analysis, statistical knowledge, creating visualizations, number-driven and problem solving.