Sometimes your instinct can produce surprising outcomes, however you need a plan to get the best results in social media. A goal, and a plan to reach that goal must be set, else you will be risking money, time and effort. HBE will help reflect your identity on social media. Typically, your steps would be as follows:

Identify objectives for maximum awareness.
Choose the platform that best suits your needs.
Create your page from zero.
Utilize metrics and analytics systems to track your progress.
Tailor your profile to adapt to trends.
Manage pages and produce content.
Maintaining your social network to reach the intended audience.